Plantur 21 gives you the long, luscious hair of your dreams — but with great length comes amusing challenges! Imagine your date accidentally eating your hair and making you both laugh, needing an XXL towel just to dry it after a shower, or having people at the gym mistake your braids for battle ropes. Our orchestrated digital campaign "I love my long hair problems" embraces these “lovely problems” through three strategic stages: awareness, education, and performance. We aim to captivate, inform, and convert, celebrating the joy and humor that comes with having enviably long hair.