NIVEA B&W DEO MALE
In 2020 we started the global integrated campaign for NIVEA Deo Black & White. Our goal was to transform a functional product into a real brand experience using a relevant insight: We all have our favorite piece of cloth because it’s full of memories or because it stands for something meaningful to us – and that’s why it deserves the best protection. To reach our male target group our communication was based on sports and performance. We teamed up with non other than the Real Madrid soccer team to highlight their fan’s favorite piece: the real madrid jersey. We developed all master ads and all digital assets for the global markets.